Every January, Germany sets the calendar for global business with an energised lineup of trade shows representing many industries. Germany is an engine of creativity, collaboration and business opportunity for many industries looking forward to a new year. Promotional merchandise, textile design, optics, boating, toys – Germany is booming, and each exhibition is a way to learn what the market will be trending towards, launch products into a new year and build relationships for the future. If you want your first month of 2026 to be the most strategic it can be, consider attending these notable trade fairs in Germany.
PSI – Promotional Products Show
Dates: 7-9 January, 2026
Venue: Messe Düsseldorf
PSI Düsseldorf 2026 is the largest and most relevant trade fair in Europe for the promotional products industry. The event is attended by over 600 exhibitors and more than 11,000 visitors from all over Europe and beyond. Expect to see innovative new products in sustainable promotional merchandise, custom branding, textile finishing, digital printing, and more. Whether you’re a distributor, supplier, or agency, PSI provides unmatched networking, trend insights, and lead generation for the year ahead.
EUROGUSS – Die Casting Technology
Dates: 13-15 January, 2026
Venue: Messe Nuremberg
EUROGUSS 2026 Trade Fair is the top European event dedicated to die casting and related technologies. The exhibition focuses on aluminium, magnesium, and zinc die casting, as well as post-processing, toolmaking, simulation, and rapid prototyping. Engineers, buyers, and industry experts gather to explore technical innovations, automation solutions, and sustainability strategies shaping the future of lightweight metal casting.
Heimtextil – Home and Contract Textiles
Dates: 13-16 January, 2026
Venue: Messe Frankfurt
As the world’s leading event for home and contract textiles, Heimtextil Trade Fair attracts around 62,970 international visitors. The show covers every aspect of the industry: interior fabrics, bedding, upholstery, carpets, wall coverings, and smart textiles. The event also features design trend forums, sustainability pavilions, and themed areas such as “Sleep & More.” It’s a vital sourcing platform for interior designers, retailers, and hospitality professionals.
BOE INTERNATIONAL – Event & Live Marketing Expo
Dates: 14-15 January, 2026
Venue: Messe Dortmund
BOE International 2026 is a top-tier trade fair for experiential marketing and live communication. Bringing together event managers, agencies, booth builders, and AV tech providers, the event explores future-ready event formats, hybrid technologies, and sustainable solutions. Themed areas and live demo zones make it a go-to event for professionals aiming to design unforgettable brand experiences.
Hamburg Open – Broadcast and Media Technology
Dates: 14-15 January, 2026
Venue: Congress Centre Hamburg (CCH)
Hamburg Open is the meeting point for media technology professionals in northern Europe. It combines a networking event with a trade show, featuring the latest innovations in AV production, content creation, cloud broadcasting, and camera systems. With seminars, expert talks, and product showcases, Hamburg Open is ideal for broadcasters, engineers, and production companies.
Opti – The International Trade Show for Optics & Design
Dates: 16-18 January, 2026
Venue: Messe Munich
Opti Munich 2026 is the first major European optics event of the year, covering the full range of the optics and eyewear sector. From spectacle frames and lenses to contact lenses, diagnostic tools, and shop fittings, opti sets the tone for trends and innovations. The fair draws opticians, designers, manufacturers, and start-ups, offering the perfect launchpad for new collections and business deals.
Boot Düsseldorf – International Boat Show
Dates: 17-25 January, 2026
Venue: Messe Düsseldorf
Boot Düsseldorf is the world’s largest indoor trade fair for boats, yachts, and water sports. Spanning 16 exhibition halls, the show covers everything from sailing yachts, motorboats, and superyachts to diving, surfing, and maritime travel. With over 1,500 exhibitors and 200,000+ visitors, boot is a vital platform for manufacturers, water sports professionals, and enthusiasts to connect.
IMM Cologne – Interior Design & Furniture Fair
Dates: 20-23 January, 2026
Venue: Koelnmesse, Cologne
IMM Cologne is the global stage for furniture and interior design trends. From designer pieces to mass-market furnishings, IMM presents a complete market overview. It attracts interior designers, architects, retailers, and lifestyle brands. Key features include themed zones, trend spaces, and business matchmaking sessions, all focused on forward-looking living environments.
Spielwarenmesse – International Toy Fair
Dates: 27-31 January, 2026
Venue: Nuremberg Exhibition Centre
While Spielwarenmesse technically starts at the end of January, it remains an essential part of the month’s trade fair landscape. As the world’s largest toy and games fair, it showcases the latest in educational toys, digital games, hobby products, and licensed items. Over 60,000 visitors gather to spot trends and place early orders for the year ahead.
Partner with Whimsical Exhibits for a Seamless Trade Show Experience
Planning to exhibit at any of these top trade shows in Germany? Whimsical Exhibits is your trusted partner for bespoke exhibition stand design, fabrication, and on-site support across Europe. With years of experience working with global clients at events like PSI, Heimtextil, and IMM, we bring your brand to life with creative, functional, and impactful booth solutions. From concept to installation, our team ensures a hassle-free exhibiting experience that sets you apart.
Let Whimsical Exhibits help you leave a lasting impression at Germany’s most influential trade shows in January 2026.
