- Client: Secom
- Exhibition Location: Barcelona
- Booth Size: 35 sqm
Whimsical Exhibits designed and executed a visually impactful 35 sqm exhibition stand for Good Routine, the dietary supplement brand created by Secom, at Vitafoods Barcelona 2026, held from 18-20 May 2026 in Barcelona.
The objective was to create a vibrant and engaging exhibition environment that reflected the colourful identity of Good Routine while strengthening Secom’s brand visibility at one of the world’s leading nutraceutical trade fairs.
Our team delivered complete turnkey exhibition solutions, including exhibition stand design, fabrication, graphics production, installation, and on-site execution for a seamless exhibiting experience.
Challenges
Vitafoods Barcelona hosts leading global nutraceutical and wellness brands, making it essential for the booth to attract immediate visitor attention within a highly competitive exhibition environment. One of the major challenges was to create an exhibition stand that immediately captured visitor attention while maintaining a clean, premium, and professional appearance. The booth also needed to reflect the brand’s vibrant and colourful brand identity through bold rainbow-inspired graphics and illuminated branding elements without overwhelming the overall design aesthetic.
Another important challenge was the smart utilisation of the 35 sqm exhibition space. The stand had to seamlessly accommodate product displays, visitor interaction zones, branding walls, and a comfortable meeting area while still maintaining an open and inviting layout. In addition, the project operated under strict timelines, requiring smooth coordination between the design, fabrication, logistics, and installation teams to ensure timely booth delivery and flawless on-site execution before the exhibition opening.
Execution
Creative & Colourful Stand Design
Whimsical Exhibits developed a modern exhibition booth concept inspired by Good Routine’s vibrant branding. The stand featured colourful wall graphics, illuminated branding elements, and clean white structures that enhanced visibility across the exhibition hall.
The rainbow-inspired design theme created an energetic and welcoming atmosphere that encouraged visitor engagement.
Functional Booth Layout
The 35 sqm exhibition stand was strategically designed with:
- Product showcase areas
- Visitor interaction zones
- Comfortable seating arrangement
- Large-format branding walls
- LED-lit platform edges for enhanced booth visibility
The open layout ensured smooth visitor movement while maintaining a spacious and inviting environment.
Premium Fabrication & Finishing
Our production team delivered high-quality fabrication using premium materials and precision finishing techniques. Every branding and structural detail was executed carefully to align with Secom’s expectations and international exhibition standards.
Complete Turnkey Exhibition Solutions
Whimsical Exhibits managed every stage of the project, including:
- 3D stand design and visualisation
- Booth fabrication and
- graphics production
- Logistics and transportation
- On-site installation and dismantling
- Technical supervision during setup
The booth was successfully delivered and installed on schedule at the Barcelona exhibition venue.
Client Feedback
Secom appreciated the creativity, professionalism, and seamless coordination provided by Whimsical Exhibits throughout the project.
- The client was particularly satisfied with:
- The vibrant and eye-catching booth design
- Effective utilisation of the 35 sqm exhibition space
- Premium-quality graphics and finishing
- Smooth installation and project management
- Strong visitor attention and engagement during the event
The exhibition stand successfully helped Good Routine® strengthen its presence and attract visitors at Vitafoods Barcelona 2026.
Conclusion
The successful execution of the Secom exhibition stand at Vitafoods Barcelona 2026 reflects Whimsical Exhibits’ expertise in delivering creative, brand-focused, and result-driven exhibition stand solutions.
By combining impactful branding, strategic space planning, and flawless execution, we created an engaging exhibition environment that aligned perfectly with the client’s marketing objectives and exhibition goals.
Whimsical Exhibits continues to support global brands with innovative exhibition stand solutions that maximise visibility, engagement, and business opportunities at international trade fairs and exhibitions.
