- Client: OPKO
- Exhibition Location: Nuremberg
- Show: Interzoo
Custom Modular Booth for OPKO at Interzoo Nuremberg 2026
Interzoo Nuremberg is one of the world’s leading trade fairs for pet supplies and veterinary products. It attracts thousands of industry professionals from around the world. For Interzoo 2026 in Nuremberg, OPKO aimed to showcase its veterinary portfolio. The company also wanted to strengthen relationships with distributors, partners, and industry professionals. Whimsical Exhibits transformed 36 sqm into an inviting and professional exhibition space. The stand helped OPKO capture attention and engage visitors throughout the event.
Challenges
Interzoo 2026 brought together 2,400 exhibitors from 70 countries. This highly competitive environment made attracting visitors more challenging than ever. OPKO required an exhibition stand that would showcase its veterinary solutions effectively. It also needed to create a comfortable environment for meetings and conversations.
The available 36 sqm space had to accommodate multiple objectives. The design had to accommodate meeting spaces and engaging product displays. It also needed strong branding to capture attention from different directions. The layout also needed to remain open and comfortable. This would encourage interaction and make it easy for visitors to move around.
Another challenge was balancing aesthetics with functionality. The client wanted a premium booth with integrated storage and efficient use of space. At the same time, the design had to remain open and uncluttered. Visibility across the exhibition hall was also a key priority, requiring strong branding and effective lighting solutions.
Our Design Approach
- Designed a 36 sqm corner booth with two open sides for maximum accessibility.
- Incorporated large overhead fascia structures for enhanced visibility across the hall.
- Installed illuminated logo signage on multiple sides to strengthen brand recognition.
- White finishes, wood accent, and green LED lighting to align with OPKO’s brand identity.
- Utilised large-format backwall graphics to communicate product information effectively.
- Added a circular illuminated display niche to highlight key products.
- Created three dedicated seating areas for meetings and networking.
- Integrated a concealed storage room to maintain a clean and organised booth.
Execution
Whimsical Exhibits delivered end-to-end project management. From production to installation, we ensured everything ran smoothly.
Premium aluminium structures and MDF wall panels provided durability and flexibility. White finishes created a bright and sophisticated environment. The overhead fascia provided extra branding opportunities while maintaining structural stability.
The reception counter was custom-fabricated and enhanced with green LED strip lighting to reinforce the brand identity. Illuminated acrylic logo letters created a premium effect and increased booth visibility.
Large-format backwall graphics showcased OPKO’s products clearly and engagingly. A decorative wooden slat wall introduced texture and contrast to the space. The circular illuminated shelf created an eye-catching product display area.
The booth was equipped with LED spotlights that ensured even illumination across the stand. A television screen integrated into the feature wall supported digital presentations. It helped the team share more information and engage visitors more effectively.
Multiple meeting tables with comfortable seating provided dedicated spaces for discussions with distributors, partners, and customers. An integrated storage room kept brochures and personal items neatly concealed. This helped maintain a clean and clutter-free booth throughout the event.
The combination of premium materials and strategic lighting enhanced the visitor experience. It created an inviting environment that encouraged meaningful interactions.
Client Feedback
The final booth successfully reflected OPKO’s commitment to innovation and professionalism. The combination of an open layout and illuminated branding drew visitors from different aisles. Clear product presentations further enhanced engagement throughout the event.
The client appreciated the efficient use of space and the seamless integration of meeting areas and storage facilities. Backlit logos and modern design elements increased brand visibility across the hall. Meanwhile, well-planned meeting areas supported valuable interactions with partners and visitors.
This project showed how smart planning and strong branding can transform an exhibition space. The result was an engaging and memorable experience for visitors. Every element of the project was designed with OPKO’s objectives in mind. The result was a successful exhibition presence that elevated the brand at the Interzoo.
Conclusion
The 36 sqm stand delivered a strong and professional presence for OPKO at the Interzoo trade show. Strong illuminated branding and an open booth design increased visibility across the exhibition hall. Dedicated meeting spaces encouraged meaningful conversations with distributors and partners.
Smart space planning and product displays transformed the booth into a standout destination. The design encouraged visitors to stop, explore, and interact with the brand. Whimsical Exhibits helped OPKO achieve its networking and business objectives. It also strengthened the brand’s position in the veterinary healthcare sector.
Every successful exhibition starts with a simple idea and the right team behind it. If you’re preparing for your next trade show, we’d love to help you create a stand that not only looks impressive but also makes every square metre work harder for your brand with our expertise as an exhibition stand builder in Nuremberg.
