- Client: Helba
- Exhibition Location: Frankfurt, Germany
- Show: CPHI
Seamless Execution for Helba at CPHI 2025 by Whimsical Exhibits
Helba decided to work with Whimsical Exhibits for CPHI Frankfurt 2025 with a specific goal of establishing a unique exhibit identity representative of the incredible work the company performs within pharma solutions. CPHI, being one of the largest global pharma events, required a design in alignment with Helba’s branding essence, while providing functionality, beauty, and attendant experience. Whimsical Exhibits was tasked with full accountability, from the notion to the realisation of a seamless experience.
The partnership began with in-depth discussions regarding expectations of Helba and their current brand positioning. The goal was a booth to compete with other global exhibitors while honouring Helba’s original essence.
Challenges
The undertaking included some challenges, particularly with the fast pre-production schedule. CPHI had strict schedules, meaning the fast alignment on appropriate design, materials, and structure needed both teams to communicate consistently. Approvals and production required coordination and precision in execution while significantly reducing the timeline.
Another challenge was the structure itself, which was notably complex in nature. Helba not only required premium finishes, product display integrations, and finer details, this was a genuine level of craftsmanship commitment. Messe Frankfurt also had strict rules, busy loading zones, and limited space to move equipment during CPHI. These factors added extra logistical challenges to the project.
Execution
Whimsical Exhibits benefited from Helba’s marketing team being quick and responsive, which helped us fast-track approvals. Their support allowed our design and production teams to act quickly and move faster through pre-production. Because we aligned early and kept communication transparent, the entire workflow stayed smooth and efficient.
On the construction front, our skilled team handled the build with precision. We secured early hall possession by paying an additional premium, which provided extended installation time and reduced the pressure of last-minute execution. A team of eight trained professionals worked efficiently on-site, each with clearly defined tasks, enabling us to complete the booth setup ahead of schedule and hand it over clean and fully prepared.
Client Feedback
Helba conveyed immense gratitude for the professionalism and coordination which has been demonstrated during the project. They specifically noted that the connection and proactive communication between their marketing team and Whimsical Exhibits was integral to achieving such a polished final result. The deadline was essential so that the marketing team could commence preparations for CPHI without stress on the operational side of things.Â
They also praised the quality of workmanship, the detail of the structure, and just the clean and accurate way in which the design renders the stand physical. Their good experience builds Whimsical Exhibits’ reputation for being a competent partner for the delivery of premium exhibition stands, carried out with consistency and commitment.
Conclusion
The Helba project at CPHI Frankfurt 2025 demonstrated the commitment of Whimsical Exhibits to quality exhibitions under pressure. Through customised strategies, a supportive client, and expert craftsmanship, we effectively delivered a complicated design concept into an engaging on-ground experience.Â
Whimsical Exhibits strives to deliver innovative, impactful, and aesthetically pleasing exhibition spaces for brands around the world. The success of the Helba booth project has reaffirmed our commitment to delivering quality work that meets the client’s goals and expectations while raising the standards in the exhibition stand operation for design and merchandising.
