London remains a leading city for culture, commerce, innovation and business. Every year, they continue to host a variety of exhibitions to welcome professionals, creators, entrepreneurs, and decision-makers from all over the world. If you’re putting your event calendar together, the following are the best upcoming exhibitions in London during 2026-2027 that must not be missed. Whether you are in travel, publishing, art, toys, or safety and health, these events provide you with the best opportunities to network, display products, and share knowledge.
WTM WORLD TRAVEL MARKET LONDON 2026
Dates: 3-5 November 2026
Venue: ExCeL London
WTM WORLD TRAVEL MARKET LONDON 2026 is a leading global event for the travel and tourism sector. The show brings together over 5,000 exhibiting destinations, travel service companies and technology suppliers to over 50,000 people working in the travel industry globally.
This is where big tourism business is done, trends are established, and networking is rampant. Whether it’s destination immersion or travel tech exhibitions, it has something to offer every player in the travel ecosystem.
THE TOY FAIR LONDON 2026
Dates: 20-22 January 2026
Venue: Olympia London
The Toy Fair London 2026 is where fun meets business. As the UK’s largest toy, game, and hobby trade event, it draws exhibitors ranging from multinational brands to innovative startups. From educational toys and collectables to games and puzzles, this event gives retailers and licensors a sneak peek into the year’s most exciting product launches.
It is a trade-only event with significant B2B potential for toy companies aiming to launch or expand their reach across Europe and beyond.
LONDON ART FAIR 2026
Dates: 21-25 January 2026
Venue: Business Design Centre, Islington
A major event for collectors, curators, galleries, and art lovers, the London Art Fair 2026 showcases outstanding modern and contemporary art. The fair highlights pieces from both established artists and up-and-coming talents, covering mediums like painting, sculpture, photography, and installations.
Special sections such as ‘Photo50’ and curated talks enhance the experience, making it a great place to discover and invest in emerging trends in the art world.
THE LONDON BOOK FAIR 2026
Dates: 10-12 March 2026
Venue: Olympia London
A key international marketplace for rights negotiation and the sale of content across multiple formats, The London Book Fair 2026 attracts over 25,000 publishing professionals from across 135 countries. It includes publishers, agents, authors, content creators, and media professionals.
The event is also a place for tech providers, edtech firms, audiobook producers, and literary startups to showcase innovations shaping the future of publishing.
Exhibit in London with Whimsical Exhibits As Your Trusted Exhibition Stand Contractor
When it comes to showcasing your brand at major trade fairs, a well-crafted exhibition stand can make all the difference. Whimsical Exhibits is your trusted partner in designing and constructing custom exhibition stands at all the large event spaces in London.
We have more than a decade’s worth of experience in providing high-impact, bespoke exhibition stands to international clients across the tourism, publishing, safety, health, art, and toy sectors. Our in-house design team, project managers, and installers guarantee that your stand not only fits your brand but also complies with venue regulations and sustainable practices.
Why Choose Whimsical Exhibits for London Exhibitions?
- Creative and modular stand design options
- End-to-end service from planning to dismantling
- On-site supervision and fast response time
- Expertise in ExCeL London, Olympia London, and Business Design Centre regulations
- Cost-effective and eco-conscious design materials
Planning to make your mark at WTM WORLD TRAVEL MARKET LONDON 2026, THE TOY FAIR 2026, LONDON ART FAIR 2026, or THE LONDON BOOK FAIR 2026? Let Whimsical Exhibits help you turn your booth into a showstopper that attracts leads, conversations, and conversions.
Contact us today to get started with your next London exhibition stand!
