The travel and tourism sector continues to grow and innovate. Exhibitions help businesses launch new offerings, reach qualified buyers, and network with industry professionals.
Travel trade shows in 2026–2027 welcome tour operators, travel agencies, hotels, hospitality brands, and travel technology companies. These events help businesses connect with buyers, partners, and industry leaders.
We’ve highlighted the Top 5 Travel industry events in Europe 2026-27 and how Whimsical Exhibits can help your brand stand out at these events.
WTM – WORLD TRAVEL MARKET 2026
Dates: 3–5 November 2026
Venue: ExCeL London, UK
World Travel Market (WTM) London 2026 is one of the world’s leading travel trade exhibitions. Tourism professionals, hotels, airlines, travel agencies, and technology providers gather at the event. They connect with industry leaders and explore new business opportunities.
The exhibition serves as a global marketplace where travel businesses connect with buyers, partners, and decision-makers.
Event Highlights
- Representatives from 180+ countries
- More than 4,000 global exhibitors
- Around 5,500 qualified buyers
- Over 46,000 attendees
WTM London offers an excellent platform to showcase your travel products and services. It helps businesses connect with global buyers and expand their international network.
ILTM Cannes 2026 Trade Fair
Dates: 30 November – 3 December 2026
Venue: Cannes, France
ILTM Cannes 2026 is the flagship event of the International Luxury Travel Market collection. It is one of the most prestigious exhibitions for the global luxury travel industry.
The event welcomes luxury travel advisors, premium hotels, destination management companies, cruise lines, tourism boards, and luxury travel brands.
Why Attend?
- Meet high-value luxury travel buyers.
- Discover premium travel experiences and destinations.
- Build long-term business relationships.
- Schedule pre-qualified business meetings
The exhibition enables luxury travel brands to showcase premium experiences to a global audience. It also helps connect with qualified buyers and industry decision-makers.
CMT 2027 Stuttgart
Dates: 16–24 January 2027
Venue: Messe Stuttgart, Germany
CMT Stuttgart 2027 is the world’s largest consumer trade fair for tourism and leisure. It attracts travel enthusiasts, holiday planners, caravan manufacturers, tour operators, and outdoor tourism businesses.
Visitors can explore the latest travel destinations and holiday packages. The event also features caravans, motorhomes, camping equipment, and outdoor tourism solutions.
Event Highlights
- Around 268,000 visitors
- More than 1,660 exhibitors
- Travel destinations from across the world
- Dedicated areas for caravanning, camping, and outdoor tourism
CMT offers an excellent platform for tourism businesses to showcase their destinations. It also helps attract new customers and strengthen brand awareness.
Fitur Madrid 2027
Dates: 20–24 January 2027
Venue: IFEMA Madrid, Spain
FITUR Madrid 2027 is one of Europe’s leading tourism exhibitions and a key meeting point for the global travel industry. It attracts tourism boards, travel agencies, hotels, airlines, hospitality companies, and travel technology providers.
The exhibition offers an ideal platform for networking, product launches, and business development.
Event Highlights
- More than 10,000 exhibitors
- Around 155,000 trade participants
- Visitors from over 160 countries
- Conferences, workshops, and industry forums
Exhibiting at FITUR helps businesses increase brand visibility, connect with international buyers, and expand into new markets.
ITB Berlin 2027 Trade Fair
Dates: 16–18 March 2027
Venue: Messe Berlin, Germany
ITB Berlin 2027 is one of the world’s largest and most influential travel trade shows. The exhibition attracts airlines, hotels, tour operators, tourism boards, and travel technology providers. It creates valuable opportunities for networking and business growth.
The exhibition showcases the latest travel trends, sustainable tourism initiatives, digital solutions, and future innovations shaping the global tourism industry.
Event Highlights
- More than 97,000 attendees
- Around 5,500 exhibitors
- Global participation from travel professionals
- Conferences featuring leading industry experts
Exhibiting at ITB Berlin helps businesses increase brand visibility and connect with international buyers. It also creates opportunities to build long-term partnerships.
Why Partner with Whimsical Exhibits for Travel & Tourism Exhibitions?
A professionally designed exhibition stand plays a key role in attracting visitors and creating a memorable brand experience.
Whimsical Exhibits is a trusted exhibition stand builder in Berlin with over 15 years of industry experience. We deliver creative exhibition stand solutions for travel and tourism exhibitions across Europe.
Our services include:
- Bespoke exhibition stands
- Modular exhibition booths
- Double-decker exhibition stands
- Country pavilions
- Complete project management
- Installation and dismantling services
Our experienced in-house team manages every stage of your project. From stand design and 3D visualisation to manufacturing, logistics, installation, and dismantling, we deliver a seamless exhibition experience.
From WTM London to ITB Berlin, we design and build exhibition stands tailored to your exhibition goals. Our creative solutions maximise brand visibility and deliver measurable results.
Final Thoughts
Europe’s leading travel and tourism exhibitions provide excellent opportunities to showcase your products and services to a global audience. They help businesses build partnerships, generate qualified leads, and stay ahead of industry trends.
Choosing the right exhibition stand partner is equally important. A well-designed stand helps your brand attract attention, engage visitors, and leave a lasting impression.
At Whimsical Exhibits, we create exhibition stands that combine creativity, functionality, and quality. Our customised stand solutions help businesses maximise their exhibition success. We design stands that attract visitors, generate leads, and strengthen brand visibility.
