London continues to be a global centre for business, innovation, culture, and creativity. Every year, leading exhibitions transform the city into a global meeting place. Professionals, entrepreneurs, creators, and decision-makers travel from around the world to attend. These upcoming exhibitions in London are ideal for businesses in the travel, publishing, art, and toy sectors. They offer excellent opportunities to strengthen industry connections and drive growth. Additionally, they support networking, product launches, knowledge sharing, and business growth.
If you’re planning to exhibit in the UK, these are the top upcoming exhibitions and trade shows in London to add to your calendar.
Natural & Organic Products Europe 2026
Dates: 16–17 September 2026
Venue: ExCeL London
Natural & Organic Products Europe 2026 is one of the leading trade shows in Europe. It includes natural, organic, and sustainable products. It welcomes buyers, retailers, distributors, manufacturers, and hospitality professionals from around the world.
It features food and beverages, health products, beauty, eco-friendly solutions, and sustainable innovations. With 10,000+ qualified buyers attending, it is a platform to launch products, build partnerships, and expand into new markets.
IAAPA Expo Europe 2026 London
Dates: 21–25 September 2026
Venue: London, United Kingdom
IAAPA Expo Europe 2026 is Europe’s premier exhibition for the attractions and leisure industry. It welcomes professionals from theme parks, water parks, family entertainment centres, museums, and zoos. The event also attracts hospitality businesses and other industry professionals from across Europe.
Visitors can discover the latest rides, entertainment technologies, visitor experience solutions, and operational innovations. The event is an ideal place to network with industry leaders and explore future trends shaping the attractions sector.
Salon International 2026
Dates: 4–5 October 2026
Venue: ExCeL London
Salon International 2026 is the UK’s largest exhibition dedicated to professional hairdressing. It welcomes professionals from theme parks, water parks, family entertainment centres, museums, and zoos. The event also attracts hospitality businesses and other industry professionals from across Europe.
Visitors can enjoy live shows, expert masterclasses, and educational sessions throughout the event. More than 150 leading brands showcase the latest products and industry innovations. Visitors can explore the latest haircare products, styling techniques, salon equipment, and business solutions.
World Travel Market 2026 London
Dates: 3–5 November 2026
Venue: ExCeL London
World Travel Market 2026 London is one of the most influential travel trade shows in the world. It brings together over 5,000 destinations, travel brands, tourism boards, and technology providers.
More than 50,000 travel professionals attend the event every year. They come to network, discover new destinations, and explore innovations shaping the future of travel. It is a must-attend event for businesses across the global tourism industry.
Bett 2027 London Trade Fair
Dates: 20–22 January 2027
Venue: ExCeL London
Bett 2027 London Trade Fair is one of the world’s leading events for education technology. Education professionals and technology innovators from more than 130 countries attend the event. They come together to discover new solutions, exchange ideas, and build valuable partnerships.
Visitors can explore innovative products from more than 700 exhibitors. The conference also features 400 expert speakers discussing the future of education and classroom technology.
Solar Finance & Investment Europe 2027
Dates: 2–3 February 2027
Venue: The Tower Hotel, London
Solar Finance & Investment Europe 2027 is a leading conference and exhibition focused on renewable energy investment. The event brings together investors, developers, policymakers, utilities, and financial institutions.
The event showcases new developments in solar energy and battery storage technologies. Visitors can also gain insights into project finance and the future of clean energy investments. It provides excellent networking opportunities for businesses driving Europe’s energy transition.
100% Optical London 2027
Dates: 27 February–1 March 2027
Venue: ExCeL London
100% Optical London 2027 is the UK’s largest optical trade exhibition. This event is organised in partnership with the Association of Optometrists. It brings together optometrists, retailers, manufacturers, and eyewear brands.
Explore the latest eyewear collections, contact lenses, diagnostic equipment, and business solutions. Industry experts share practical knowledge through CPD-accredited seminars and live sessions. Visitors can also explore new product launches and innovative optical solutions.
The London Book Fair 2027
Dates: 16–18 March 2027
Venue: ExCeL London
The London Book Fair 2027 is one of the world’s leading publishing events. The exhibition attracts publishers, authors, literary agents, and content creators every year. It provides excellent opportunities to connect, collaborate, and grow within the publishing industry.
The exhibition features various publishing companies, expert seminars, networking sessions, and rights negotiations. You can discover publishing trends, build international partnerships, and explore new business opportunities.
Why Choose Whimsical Exhibits as Your Exhibition Stand Builder in London?
Success at a trade show starts with a stand that captures attention. An engaging exhibition stand helps your brand attract visitors, spark conversations, and create lasting business opportunities.
Whimsical Exhibits is known as a trusted exhibition stand builder in London. We design and build custom stands, modular booths, double-decker structures, and country pavilions. Every solution matches your brand identity and exhibition goals.
Our experts take care of everything, from creative design and manufacturing to logistics, installation, and dismantling. Every project is delivered with careful planning, attention to detail, and on-time execution.
With years of experience across the UK and Europe, we understand what it takes to stand out at international exhibitions. Our team works 24×7 with you to create an exhibition space that encourages meaningful visitor engagement.
Planning to exhibit at top trade shows in London, UK? Partner with Whimsical Exhibits and let us help you create an exhibition experience that delivers measurable results.
